WARC Talks: 3 in 15 – Sustainability Marketing India

Biprorshee Das

This week we’re joined by WARC’s Biprorshee Das, India Editor and the editor of the recent Spotlight on sustainability marketing in India.

Where to listen

Timestamps

00:34 – Why is this topic important? 01:56 – What is sustainability in marketing 02:12 – Setting the cultural content. 04:41 – How should organisations approach their sustainability strategy?  06:12 – How has Zomato made sustainability a part of their business? 08:15 – What is the consumer perspective on this issue? 10:23 – How should brands be navigating this world of conscious consumers?

Further reading

Sustainability and India: What it means for brands and consumers...

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