00:43 – What do we mean by scale up brands? 02:11 – When should a brand scale up? 03:04 – An evolving media strategy – why is this so important for scale up brands? 06:46 – Is moving to TV a risk? 08:17 – Focus on the brand identity and brand assets. 10:10 – The importance of storytelling. 12:03 – The need to evolve your business strategy. 13:51 – How to incorporate Amazon into your business?...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
