WARC Talks: 3 in 15 – media inflation

In this episode of the WARC Podcast WARC’s Head of Media Alex Brownsell explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further.

Where to listen

01:00 – What is incremental reach? 02:20 – Linear TV is still the main channel for delivering mass, cost-efficient reach in most markets.03:11 – The cost...