Where to listen
Timestamps
00:49 – Background to the report and the methodology. 03:01 – Overview of the five main themes from the report. 05:04 – Marketing in a cost-of-living crisis. 06:54 – How should marketers respond to the crisis? 10:39 – The disruption of the global supply chain. 12:24 – Marketing’s role in this. 16:05 – A reckoning for big tech. 18:32 – What’s driving this decline?
Further reading
The Marketer’s Toolkit 2023: Global Trends Report
How premiumization...