WARC Talks: 3 in 15 – Marketing trends for 2023

In this episode of the WARC Podcast David Tiltman is joined by Aditya Kishore, WARC’s Insight Director, who oversaw the creation of The Marketer’s Toolkit 2023.

Where to listen

Timestamps

00:49 – Background to the report and the methodology. 03:01 – Overview of the five main themes from the report. 05:04 – Marketing in a cost-of-living crisis. 06:54 – How should marketers respond to the crisis? 10:39 – The disruption of the global supply chain. 12:24 – Marketing’s role in this. 16:05 – A reckoning for big tech. 18:32 – What’s driving this decline?

Further reading

The Marketer’s Toolkit 2023: Global Trends Report

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