WARC Talks: 3 in 15 – Luxury marketing in an era of change

Lena Roland and Anna Hamill

In this episode of the WARC Podcast Lena Roland, Head of Content for WARC Strategy, is joined by Anna Hamill, WARC’s senior editor for brands, to discuss the recently published report, the WARC Guide to luxury marketing.

Where to listen

Timestamps

00:26 – Recent changes in the luxury market. 02:55 – Luxury in China. 06:14 – Macro trends. 11:18 – DEI, cultural sensitivity and sustainability. 15:24 – The impact of digitisation, e-commerce and the rise of the influencer economy.

Further reading

The WARC Guide to luxury marketing in an era of change

Shaping e-commerce experiences for luxury brands

Between clashes and desires: New motivators in luxury

Building green credentials: How luxury brands can embrace sustainability...

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