WARC Talks: 3 in 15 – Leveraging retail media networks

Carree Syrek and Gregory Grudzinski

In this episode of the WARC Podcast, WARC’s Carree Syrek and Gregory Grudzinski explore the latest WARC Spotlight on the exponential growth of retail media networks (RMNs).

Where to listen

Timestamps

01:39 – What’s going on in retail media right now? 04:20 – First-party data. 07:59 – How are organisations approaching the top of the funnel/bottom of funnel conversation? 11:03 – Transparency in the industry. 12:58 – Fragmentation in the retail media space.

Further reading

The WARC Guide to shoppable media

Capturing the Retail Media opportunity for brands

The role of retail media in brand building

Retail media to be the fastest-growing channel in 2023, reaching $122bn...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands