WARC Talks: 3 in 15 – Leveraging retail media networks

In this episode of the WARC Podcast, WARC’s Carree Syrek and Gregory Grudzinski explore the latest WARC Spotlight on the exponential growth of retail media networks (RMNs).

Where to listen


01:39 – What’s going on in retail media right now? 04:20 – First-party data. 07:59 – How are organisations approaching the top of the funnel/bottom of funnel conversation? 11:03 – Transparency in the industry. 12:58 – Fragmentation in the retail media space.

Further reading

The WARC Guide to shoppable media

Capturing the Retail Media opportunity for brands

The role of retail media in brand building

Retail media to be the fastest-growing channel in 2023, reaching $122bn...

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