00:30 – why is it important to cover retention as a topic now? 01:53 – penetration versus acquisition 05:32 – retention in online environments 06:29 – Subscriptions and memberships to retain customers 07:14 – Other brands doing subscriptions 09:12 – Loyalty programmes in the digital world 10:04 – Customer lifetime value
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
