WARC Talks: 3 in 15 – Customer retention

In this episode of the WARC Podcast WARC’s Anna Hamill, senior editor for brands and editor of the recent WARC Guide to Customer Retention, talks about the challenges of customer retention.

Where to listen


00:30 – why is it important to cover retention as a topic now? 01:53 – penetration versus acquisition05:32 – retention in online environments...

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