Where to listen
Timestamps
00:30 – why is it important to cover retention as a topic now? 01:53 – penetration versus acquisition 05:32 – retention in online environments 06:29 – Subscriptions and memberships to retain customers 07:14 – Other brands doing subscriptions 09:12 – Loyalty programmes in the digital world 10:04 – Customer lifetime value
Further reading
- The WARC Guide to Customer Retention...