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00:48 – Why was it important to address how the customer journey is changing, now? 01:40 – What is the Hankins hexagon?02:20 – How is the customer...
WARC Talks: 3 in 15 – Customer journeys
In this episode of the WARC Podcast WARC's Anna Hamill, Senior Editor for Brands, takes us through new thinking on the customer journey, foundations of customer journey planning, and building consistent omnichannel experiences.
