Where to listen
Timestamps
00:48 – Why was it important to address how the customer journey is changing, now? 01:40 – What is the Hankins hexagon? 02:20 – How is the customer journey changing? 03:35 – What can marketers do in response to these changes? 06:22 – What are the foundations of customer planning that brands need to consider in this new era?11:18 – What do brands need to do to ensure they are preparing for an omnichannel future in terms...