WARC Talks: 3 in 15 – Cross-media effects

In this episode of the WARC Podcast, Ann Marie Kerwin, WARC’s Americas Editor, is joined by US Commissioning Editor Cathy Taylor to dive into themes from the recent WARC Guide to cross-media effects.

Where to listen


00:41 – Overview of the report, and why is now an important time to address the subject of cross-media effects? 04:08 – Channel selection.08:56...

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