WARC Talks: 3 in 15 – Connected TV

In this episode of the WARC Podcast, WARC’s Cathy Taylor, US Commissioning Editor for WARC Strategy, explores the reasons why we should be paying attention to CTV, the role of first party data and cookies, and what the future of CTV might look like.

Where to listen

Timestamps

00:54 – What is connected TV? 02:47 – Definitions 03:45 – Why should we be paying attention to CTV right now?07:18 – First-party data in a world...