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Timestamps
01:10 – How have we defined Big Tech? 03:17 – These eight companies account for 6% of ad spend globally.04:31 – What does that ad spend growth...
WARC Talks: 3 in 15 – Big Tech ad spend
In this episode of the WARC Podcast, WARC’s Alex Brownsell, Head of Content for WARC Media, discusses Big Tech ad spend and growth rates, the spend by retail platforms growing faster than media and the trends in ad spend as a percentage of total sales.
