WARC Talks: 3 in 15 – Big Tech ad spend

In this episode of the WARC Podcast, WARC’s Alex Brownsell, Head of Content for WARC Media, discusses Big Tech ad spend and growth rates, the spend by retail platforms growing faster than media and the trends in ad spend as a percentage of total sales.

Where to listen

Timestamps

01:10 – How have we defined Big Tech? 03:17 – These eight companies account for 6% of ad spend globally.04:31 – What does that ad spend growth...