WARC Talks: 3 in 15 – Ad investment forecasts

In this episode of the WARC Podcast Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad spend forecasts and the impact of the economic slowdown.

Where to listen

Timestamps

00:48 – Is there an advertising recession on the way? 03:11 – How does this projection compare to the last ten years? 04:11 – Are there any concerns for next year’s forecast? 05:36 – How does the ad market look in China and the US? 07:28 – Apple blocking third-party cookies on its devices. 10:05 – Winners and losers at a platform level. 13:10 – Few product sectors are cutting advertising investment.15:41 – What are these...

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