WARC Talks: 3 in 15 – 2022 WARC Rankings

In this episode of the WARC Podcast WARC's Zoe McCready, senior research executive and manager of the 2022 WARC Rankings launch, takes listeners through the most awarded campaigns in the Creative, Media and Effective 100 and the lessons to be learned from these campaigns.

Where to listen

Timestamps

00:41 – What are the WARC Rankings? 01:27 – Top campaign from the Creative 100 02:50 – Takeaways from the Creative 100 04:07 – The theme of health and healthcare 05:22 – Top campaign from the Media 100 06:41 – Themes from the Media 100 07:28 – Gaming in the Media 100 08:53 – Top campaign from the Effective 100 10:21 – Themes from the Effective 10010:56 – Campaigns that aim to trigger behaviour...

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