WARC Talks: 2023 Super Bowl ads – what worked and didn’t

In this episode of the WARC Podcast, Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative Director of DDB San Francisco about this year’s crop of Super Bowl ads.

Where to listen


01:15 – What did you think of this year’s ads? 02:13 – An over-reliance on celebrities. 04:41 – Good examples of using celebrities.08:06 – Ads...

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