Since 2003, WARC has carried out a small-scale annual survey of advertising production expenditure with the cooperation of the Incorporated Society of British Advertisers (ISBA), in which a selection of ISBA members are asked to provide annual media and production expenditure figures, by medium, for one of their three most heavily advertised brands.
Warc Survey of UK Advertising Production Expenditure
Colin MacleodWarc
Since November 2003, Warc has carried out an annual survey of advertising production expenditure with the cooperation of the Incorporated Society of British Advertisers (ISBA). The respondents...
