WARC Summary

Bob Hulks

Summary of the papers given at the International Media Research Society's seminar in Bordeaux, September 2002.

The International Media Research Society's Colloquiuim Chateau Suduiraut, Bordeaux, 12th 14th September 2002 

Summary

Bob HulksChairman, IMRS Colloquium Bordeaux

 

The IMRS is a small, informal group of like-minded individuals from several countries and from all sides of the media research business. It was founded some years ago by Rolf Speetzen of Axel Springer Group and Hans Vorster of Totum Research as a forum for discussion amongst senior media researchers outside the more formal World-wide Readership and ESOMAR/ARF Broadcast Research Symposia and so usually meets every two years in the intervals between these larger events.

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