This report was produced and published by Ipsos, visit their website here.
Women in advertising: The power of positive representation for a better society and a more successful brand
12 min read
Research on WARC, August 2021
Summary
Looks at how media and advertising have the power to change how people think about gender roles and, at the same time, help shape the way we view one another.
Read more
- Media and advertising play an important role in our culture, reflecting the social norms of our society – through television entertainment we have witnessed many female characters battle sexism and discrimination while men continued to be the hero of the story.
- Women are still too often portrayed as sex symbols or unattainable images of perfection and social media plays a big role in how young girls view themselves.
- Spending too much time on social media platforms has been associated with body image issues and eating disorders in teenage girls.
- With this much engagement on these platforms, we need to put an end to this unhealthy presentation of perfection and support content that will help girls feel good about themselves.
© Copyright remains with the source 2023
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's Authorised Office (as defined by the WARC Copyright Policy). It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally, save as permitted by the WARC Copyright Policy.
