Out-of-home (OOH) is a very different medium to all other advertising channels which operate across an array of environments and different format types. More recently, the adoption of digital technologies into OOH has enabled additional ways for brands to connect with their audiences.
The share of revenue to this new sub-format, digital out-of-home (DOOH), has been recognised as one of the fastest-growing channels and double-digit growth is predicted to continue globally over the next few years.
For advertisers competing in a digital ecosystem, the ability to reach audiences and optimise campaigns outside and away from TV and online is a...