- Social was once a space for projecting and seeking validation, but in the wake of increased mental health awareness, people are taking a more measured approach to digital consumption.
- Influencers used to be beacons of authenticity, but being a content creator born on social media has lost its lo-fi sheen and, as a result, there’s a growing backlash against influencer culture and the metrics that drive it.
- People are taking control of their digital footprints – to hide from brands, platforms, and, increasingly, even their outer circles – and using more intimate social spaces.
- However, people are now more open...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.