VAB Bulletin: TV viewing in the time of COVID-19

With people confined to their homes and seeking both a constant source of news and a welcome distraction, VAB sought to quantify the affect that COVID-19's “new normal” has had on TV viewership.
  • This bulletin takes a look at the affect COVID 19 has had on how many people are watching, what people are watching and when people are watching.
  • Included in this analysis are the weeks leading up to the official ‘pandemic’ announcement through to March 16th , recognized as the key week when most people who could work from home were working from home and many school systems closed.
  • It also looks at how TV and social media are being used to create a real time gathering place, as the scale of TV coupled with the immediate feedback of social has...

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