Understanding marketing and measurement as privacy frameworks change

Breaks down key changes in advertising privacy framework and how advertisers should proceed.
  • According to ARF’s 5th annual privacy report, only 17% of consumers trust advertisers to give them control on how their data is used compared to 22% trusting banks.
  • Brands will want to prepare for decreased access of individually identifiable data, limited control over data usage and increased scrutiny of data practices.
  • Marketers should understand their consumers’ skepticism and ensure that user control and transparency are readily offered in an easily understood and easily accessible manner....

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