Think like a startup: What APAC brands can learn about measurement

This article explains how brands can tie digital measurement to direct business outcomes using a 'start-up' growth philosophy.

Think like a startup: What APAC brands can learn about measurement

Scott ThompsonGoogle

Brands today can measure everything from product consideration among dads aged 35–55 to the lifetime value of a customer. But making good business decisions is more than just having the right numbers—it requires the art of experimentation and the agility of a startup. Here are our best practices for proper measurement.

Thought experiment: Your company is about to release a new version of its mobile app. It's loaded with new bells and whistles for customers, has been tested and approved, and is all ready to go....

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