Think like a startup: What APAC brands can learn about measurement
Brands today can measure everything from product consideration among dads aged 35–55 to the lifetime value of a customer. But making good business decisions is more than just having the right numbers—it requires the art of experimentation and the agility of a startup. Here are our best practices for proper measurement.
Thought experiment: Your company is about to release a new version of its mobile app. It's loaded with new bells and whistles for customers, has been tested and approved, and is all ready to go....