Think like a startup: What APAC brands can learn about measurement

This article explains how brands can tie digital measurement to direct business outcomes using a 'start-up' growth philosophy.

Think like a startup: What APAC brands can learn about measurement

Scott Thompson Google

Brands today can measure everything from product consideration among dads aged 35–55 to the lifetime value of a customer. But making good business decisions is more than just having the right numbers—it requires the art of experimentation

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