The neuroscience of memory: Emotion and memory in branded content

The BBC used neuroscientific research explore the relationship between emotion and long-term memory in delivering engaging branded content.

At the BBC, we know the key to great storytelling is getting an emotional response from your audience. From our 2016 award-winning thought-leadership research study, The Science of Engagement1, we’ve discovered that stimulating emotion is key to delivering profound brand impact at a subconscious level for branded content. In 2017, we launched our Science of Engagement Toolkit, a branded content effectiveness tool to measure the emot