The journey to Songkran goes mobile: Consumer travel trends in Thailand

Napatra Charassuvichakanich

On your mark, get set, splash! Thais have been celebrating Songkran (Thai New Year) with water celebrations, religious rituals, and family visits for hundreds of years. Over the past several years, tradition met technology as festival planning and travelling went mobile.

Songkran marks the first big travel season of the year in Thailand. Family members living abroad return home and young people hit the road in search of the year's biggest water fights. Our Travel Dashboard shows that visitors arrive from all over the region, with travellers from India, the UK, Australia, and Singapore making the most hotel accommodations searches for Thailand.

As Thais and their neighbors stock up on water guns and make travel plans, they turn to the web.

"Travel and tourism" searches spike in April, just before and during the festival.