The future consumer

Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
  • In just two years, 25% of the global survey respondents in this research plan to use voice-activated devices to purchase online – up from just 8% who do so today.
  • In just five years, 43% say that they will be using connected devices to purchase products or services at least once a day.
  • Indians are particularly keen on investing in new technology – 42% say that they are frequently amongst the first to buy new technology as soon as it’s released, with an additional 37% saying that they wait for reviews but also buy shortly after release.
  • The balancing act...

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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