The emerging commerce advertising landscape in Europe: signals, trends, outlook

Macro changes during the pandemic have accelerated long-term growth of digital advertising.
  • Venture funding in Europe is hitting new highs and new business registrations are surging, while new digital endemics are investing massively in marketing.
  • E-commerce is set to become a €1trn market in Europe and agencies are doubling down on e-commerce capabilities through strategic acquisitions.
  • Social commerce is integral component of e-commerce with lots of headroom for growth, requiring platforms, service providers, brands, retailers, influencers to collaborate....

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