The age of attention: How new consumption patterns have redefined marketing in India

This article outlines how new video consumption patterns in India are moving the country's heavily TV-centric media market toward mobile and online video.

The Age of Attention: How New Consumption Patterns Have Redefined Marketing in India

Sapna ChadhaGoogle India and South East Asia

With over 400 million people online, India has come a long way from families having to gather around the TV to catch up on...

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