The age of attention: How new consumption patterns have redefined marketing in India

This article outlines how new video consumption patterns in India are moving the country's heavily TV-centric media market toward mobile and online video.

The Age of Attention: How New Consumption Patterns Have Redefined Marketing in India

Sapna Chadha Google India and South East Asia

With over 400 million people online, India has come a long way from families having to gather around the TV to catch up on that week's episode of their favorite sitcoms. Thanks to mobile and online video, millions of Indians are now merely one touch

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