The 2019 state of e-commerce, Asia-Pacific

According to eMarkerter, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion, with the Asia-Pacific (APAC) region alone accounting for 64% of total e-commerce sales worldwide this year – a 25% year-on-year growth.
  • With over 543 million digital buyers, China leads the way among APAC countries in e-commerce.
  • Chinese consumers are spending $1.935 trillion on e-commerce, three times more than US consumers.
  • According to eMarketer, Singapore is expected to generate over $50 billion dollars in total retail sales in 2019, with a projected 2% growth every year through to 2021.
  • Consumers throughout Asia-Pacific have higher engagement with local brands than international brands, with most engagement being via social media....

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