Tech Tracker Q1 2017

This article looks at the trends in internet usage, tech ownership and the connected home in Q1 of 2017.
  • Ipsos MORI interviewed a quota sample of 988 adults aged 15+ in Great Britain to understand how, when and where they were using the internet and what they are using in connected home and tech.
  • The study showed that 9 in 10 GB adults have accessed the internet with 76% accessing via a mobile and 81% at home, whilst smart TVs saw the biggest increase in ownership in connected home.
  • The number of GB adults visiting social networking sites continued to rise with Facebook still the most popular among 62% of GB adults which correlates with an increase...

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