Reach Solutions: In safe hands

Online safety and regulation has been an issue for a number of years, with high profile incidents fuelling concerns among both the public and advertisers.
  • Brands are right to be worried about where their advertising appears, but consumer concern is limited to social media and user generated content video sites.
  • UK adults have more concerns surrounding UGC video sites because they know these platforms have little regulation and lack any form of editorial curation and as a result, most people don't consider social media or UGC sites to be the right environment for brands.
  • However, the public do understand the power of aligning brands with the values of a quality, editorial news publisher....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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