Ramadan during COVID-19: Your playbook to the emerging personas during the festive season

Looks at the different experiences muslims will have during Ramadan this year as they celebrate during the COVID-19 pandemic.
  • As the DIY spirit reigns supreme, we see an increase in e-commerce and online marketplaces for the 1.8 million House Proud in Indonesia.
  • There are 425,000 gadget enthusiasts in Malaysia that are using this festive period to swap out their gadgets.
  • 370,000 Singaporeans are enthusiastic about trying new food – it’s difficult for them to break fast with Ramadan buffets or bazaars this year, so they’re trying out recipes and food delivery instead.
  • 2.8 million travel to hometowns 4 times a year in Indonesia and, thankfully with the rise of video conferencing, this persona may shift to Zoom or Skype...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands