R3 Report: 2022-2023 China Video KOL Marketing and Management White Paper

胜三

R Shengsan found that while Chinese market owners continue to increase investment in social marketing and KOL content marketing, they are often trapped by various management problems, resulting in a decline in effectiveness and a waste of funds. KOL video content has obvious advantages in attracting likes, but the requirements for management and control are relatively high, and multi-dimensional prudent evaluation is urgently needed.
  • In the post-epidemic era, China's social media ecology has undergone further changes in the past two years. While the scale of social media delivery is gradually increasing, the industrial chain of social media content is also being further refined. Among them, KOL content delivery occupies a pivotal position in social media marketing. In the past two years, it has ushered in the rapid growth of the overall delivery scale, the rapid expansion of marketing service territory, and the high degree of segmentation of marketing service providers. Video content, as the "darling" of KOL content marketing, is getting more and more...

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