Personalisation after COVID-19

Examines the impact of the COVID-19 crisis on e-commerce companies and their website personalisation strategies.
  • Based on research conducted in July 2020 with 400 e-commerce leaders across the US and UK, it explores the current state-of-play in the sector, the challenges it faces, and where it’s heading next.
  • The COVID-19 pandemic saw e-commerce make 10 years’ worth of growth in a 90-day period.
  • The shift in consumer behavior underlying the boom means that personalisation is now being deployed more for retention, rather than acquisition or conversion purposes.
  • Rather than be fazed by the prospect of increasing privacy restrictions, e-commerce marketers are optimistic about how their personalisation programs will benefit from them....

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