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Pandemic lessons: What can your business learn about purpose?

Cordão

Report from the strategy consultancy Cordão, in Brazil, that looks at lessons from the pandemic for marketers, with perspectives both from the Brazilian viewpoint and insights from other global brand experts.
  • Brand activism
  • Brand purpose
  • Consumer sentiment
  • Environmental & social issues
  • Public health
  • Brand management
  • Crisis management
  • Behavioural research
  • Cultural influences & values
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