Opinion Polls: Why they remain the reference

This article explains why opinion polls still remain the reference in public affairs, despite being criticised for inaccuracy.
  • Opinion polls and electoral polls have been subject to scrutiny amid the political disruption of Brexit and the Trump election in 2016, though this was followed by a return to praise in the first months of 2017.
  • The study notes that one given method cannot answer problems and validation is not being right once, as in the case of social media, but having enough cases to observe the validity of your method.
  • While electoral polls are not perfect predictors, they remain an excellent method based on sound theory, but the industry cannot be complacent as it still needs...

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