Online and offline conversations require different marketing strategies

Summarises findings from a paper published in the MIT Sloan Management Review journal on deriving value from conversations about your brand.

This article summarises "Deriving Value From Conversations About Your Brand", by Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels, MIT Sloan Management Review (Winter 2019).

In February 2017, Donald Trump, the newly elected U.S. president, took to Twitter...

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