OAAA: Benefits of out of home (OOH) advertising custom analysis

OAAA

Provides up to date measures of incremental reach of OOH with various other media types (cable, TV, radio, internet, etc.).
  • Adding OOH to digital video platform advertising amplifies exposure and can double , triple , or even quadruple the audience reached.
  • The OOH audience, those who travelled in a car in the past 7 days, represent 93% of adults age 18-64, who, in a typical week, spend the most time engaging with mobile phones.
  • The Heavy OOH audience, defined as those who spend more miles on the road and notice OOH ads at higher rates, are less racially diverse and have higher levels of education , employment , and household income.
  • The Heavy OOH audience is more receptive to advertising...

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