OAAA: 2019 megabrands

Looks at the the top 10 OOH revenue categories by quarter and full year 2019.
  • The report provides an OOH Industry revenue overview and 2019's top 100 OOH advertisers and overall advertisers.
  • It also provides a 2019 agency list of top 100 OOH advertisers and overall advertisers....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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Bray Leino

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* Top 10 brands