Nouveau Luxe: A new framework for luxury and affluent segmentation

Daniel Wong-Chi-Man

The world of luxury buying is changing, as a wave of younger, digital native consumers from emerging economies enters the market, which, for brands and marketers, brings opportunities and challenges – both of which intensify the need to better understand luxury buyers.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

The market for luxury buying has evolved tremendously, as globalization has distributed the world’s centers...

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