NASCAR & Black Lives Matter study

A report from Performance Research, in partnership with Full Circle Research, that studies consumer attitudes toward NASCAR in the wake of the car racing organization banning the Confederate flag in June 2020.
  • NASCAR fans display high awareness of the organization’s efforts to support social justice, but the league’s decision to “take a stand” has had only a minor effect on whether fans will attend its events, with 17% saying they’d be less likely to do so.
  • This dynamic is particularly noticeable among younger fans, with two-thirds of NASCAR fans under 40 saying NASCAR’s actions made them more likely to watch a NASCAR event and 57% saying they’d be more likely to attend a NASCAR event.
  • The same holds true with how NASCAR’s moves have affected brand image – while 45% of NASCAR...

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