Millennial myths and realities

This article looks into who millennials really are and how their characteristics, attitudes and behaviours are often misinterpreted and simplified.
  • 'Millennials' is an abused term but its original and conventional use is a working title for the birth cohort born around 1980-1995, which has unique, defining traits.
  • The analysis showed two core factors which shape the millennial generation: their economic and technological context as they have grown up in an economy characterised by uncertainty and stagnation and with technology that is significantly more advanced.
  • The study further showed that millennials are: financially worse off, more educated, less trusting of others, identifying more as LGBT and that they may not be much more connected than other generations; it also...

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