Media in Thailand: The future of mobile, addressability, programmatic and more

Paul Spencer

This article outlines the key media trends set to shape Thailand's marketing landscape through to 2020, including mobile, programmatic, AI, big data, and addressability.

Thailand 2020: Principles for Marketing Success

This article is part of a series of articles on marketing success in Thailand. Read more.

“The ripe apple falls, it doesn't know what else to do.” Marty Rubin

Thailand and its media scene is going through the same revolutions we are seeing everywhere: technological, regulatory and economic.

The complexity of modern marketing as Thailand transforms from an analogue era of comparative restricted expression to the one we are currently seeing evolving has been rapid and will only get faster. As with many parts of the world these forces contribute to...

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