Marketing to Thailand's elderly with social media

Nash Siamwalla and Kritinee Pongtanalert

This article explains how brands can best connect with Thailand's aging consumers, including consumer trends and social media habits (LINE).

Thailand 2020: Principles for Marketing Success

This article is part of a series of articles on marketing success in Thailand. Read more.

From aging to aged

It may surprise many but as we write this article and looking toward the next two to three years, Thailand is steadily shifting from an Aging Society to an Aged Society.

The term Aging Society refers to a society that has a population over 60 years of age equal to or more than 10 percent of the total population or a population over 65 equal to or more than seven percent of...

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