Marketing benchmarks for luxury fashion in China: how does your ROI compare to the sector at large?

Olivier Kuziner, Zoe Cheng, William Ferrell, Jean Wu

This Ekimetrics report leverages a lesson that COVID taught luxe marketers: we need to think and act differently than we did in the past; before the COVID pandemic, the Luxury Fashion sector was among the least digitized sectors, but it rapidly adapted by significantly reducing print budgets by 40% and investing in digital: search, display, and KOLs.

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