Mapping human behaviour to effective mobile marketing in APAC

Looks at the lessons that can be gleaned from APAC consumers' mobile interactions and how location based data can take this understanding to the next level.
  • Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.
  • However, digital interactions can be misleading, as customer behaviour on screen doesn’t necessarily translate to real life.
  • As the frequency with which mobile devices are used by consumers to shop and book travel online increases, location based data will continue to influence digital marketing trends going forward.
  • Mobile devices and the location based data recorded from them is already becoming a key way for marketers to...

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