Lights, camera, action, delivery, measurement: The marketer’s guide to online video advertising in Asia

Provides marketers with best practices, useful tips, and insights throughout the video advertising process in Asia.
  • With each market in Asia requiring a different strategy, it’s important for marketers to align their overall campaign strategy with the same objective, whilst having the flexibility to localise every other aspect of the video advertising campaign.
  • Developing a video concept plan for each stage of the customer journey is crucial as well, allowing you to visualise and develop a storyline that drives the customer towards purchase.
  • Tactics should also be synergised with other marketing activities, and should be constantly reviewed and optimised....

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