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Is your innovation research on its best behavior? Predicting success through survey-based behavioral measures
Many marketers have rejected surveys in favour of using non-survey approaches to capture behaviour, but the assumption that surveys cannot capture behaviour is incorrect – surveys can be designed to measure behaviour and specifically, behaviours that predict innovation’s potential.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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