- Now, there is a real need for brands to drive lasting impact, either by redefining their role in consumers’ lives or by exploring entirely new ways to engage with consumers.
- In the US and Canada, many brands are looking for ways to strategically revise spending to extract greater value in digital.
- Brands are discovering new ways to show up and make meaning in people’s lives: a storytelling approach has shifted to creating content that is useful to audiences in this new reality.
- New ways of engaging with consumers also means new ways of working – the goal is to help...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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